Running a Rugby Charity Match: Practical Tips for Your Club
Ever wondered why some clubs can pull off a charity match that fills the stand, raises cash, and leaves everyone buzzing? It’s not magic – it’s planning, community spirit, and a few smart moves. Below you’ll find a step‑by‑step rundown that turns a simple game into a fundraising powerhouse.
1. Pick the Right Cause and Partner
Start with a cause that resonates locally. Whether it’s a local hospital, youth sports programme, or disaster relief, pick something fans can easily rally behind. Reach out to the charity early and ask for a logo, a short video, or a spokesperson who can appear on the day. Having the charity’s name on flyers and social posts builds credibility and makes donors feel their money goes straight to the need.
Next, line up a partner sponsor – a local business that wants exposure. Offer them branding on match kits, banners, and the ticket page. In return, they can provide in‑kind donations like food, drinks, or raffle prizes. This reduces your costs and adds extra draw for attendees.
2. Set a Clear Fundraising Goal
A specific target makes promotion easier. Instead of “help us raise money,” say “£5,000 for the children’s hospice.” Break the goal down: ticket sales, raffles, half‑time auctions, and a donation box at the gate. When fans see each element contributing to a concrete number, they’re more likely to chip in.
Use a simple online platform (GoFundMe, JustGiving) that links directly from your club’s website. Share the link in every post and ask players to add it to their signatures. The easier you make it to donate, the more you’ll collect.
3. Choose a Date and Venue That Works
Pick a weekend when there’s no clash with major rugby fixtures or local events. A Friday or Saturday evening works best because families can attend after work and school. If your club’s ground is small, consider a neighboring larger pitch – just make sure you have the right permits.
Don’t forget the weather. Have a backup plan like a covered stand or an indoor venue for the half‑time entertainment. A small rain‑check budget (extra tents, portable heaters) can keep the vibe lively even if the sky turns grey.
4. Promote Like a Pro
Social media is your free megaphone. Post a teaser video of players training for the cause, share a personal story from the charity, and use a unique hashtag (e.g., #RugbyForHope). Encourage players to tag friends and invite them to the match. A short Facebook event page with all the details – date, time, ticket price, cause – is a one‑click RSVP hub.
Local newspapers and radio love community stories. Send a press release that highlights the cause, the amount you aim to raise, and any special guests attending. Offer the station a live interview with the club captain – they’ll likely give you free airtime.
5. Make the Match Day Experience Memorable
Start with a warm welcome. Have volunteers hand out wristbands that double as donation trackers – each colour represents a donation tier. A short opening speech from the charity’s representative sets the tone.
Mid‑game, run a raffle or silent auction featuring signed jerseys, club merchandise, or a “coach for a day” experience. People love getting something tangible in return for their generosity.
Finally, announce the total raised at the end of the match. Seeing the number on the big screen triggers applause and a sense of accomplishment. Post‑match, share photos and a thank‑you note on all channels – it keeps donors engaged for the next event.
6. Follow Up and Keep the Momentum
After the match, send a personalized email to every ticket buyer and donor. Include a photo of the winning raffle, the final total, and a short story about how the money will be used. This builds trust and makes them more likely to support future charity fixtures.
Consider turning the charity match into an annual tradition. A yearly event creates a predictable fundraising stream and cements your club’s reputation as a community leader.
Running a charity match doesn’t have to be a headache. With a clear cause, solid partners, and a plan that mixes sport with fun, you’ll raise money, strengthen bonds, and make a lasting impact. Grab that ball, rally your squad, and get ready to score both on the field and for the cause.
